BY MUNYARADZI BLESSING DOMA
September is celebrated the world over as the Tourism Month and it is the duty of everyone to commit to sustainable tourism practices that prioritise the well-being of our planet and its people, Stewart Mutizwa, Director General of Zimbabwe Youth in Tourism has said.
Mutizwa said Tourism Month is a celebration of the power of travel to connect, to inspire and to transform us.
Tourism Month is an initiative of the United Nations World Tourism Organization (UNWTO).
And the month-long celebration aims to raise awareness about the importance of tourism in promoting economic growth, cultural understanding and environmental sustainability.
“It’s a time to recognize the incredible contributions of the tourism industry to economic growth, job creation, and cultural exchange.
“Let’s embrace the diversity of our cultures, traditions and natural wonders,” said Mutizwa.
He also revealed that everyone should take time to explore, discover and experience the beauty and magic of our world.
“A time to celebrate the transformative power of travel and the tourism industry’s contributions to economic growth, job creation, and cultural exchange.
“This year’s theme, highlights the importance of sustainable tourism practices that prioritize the well-being of our planet and its people.
“Throughout the month, we will be showcasing the diversity of our cultural heritage, natural wonders, and vibrant cities.
“Whether you’re a local or a visitor, we invite you to explore, discover, and experience the beauty and magic of our destination Zimbabwe World of Wonders.
“Tourism Month also presents an opportunity to recognize the dedicated individuals who work tirelessly to make our destinations welcoming and memorable.
“So let’s come together to promote responsible tourism, support local communities, and preserve our environment for future generations.
“Join us in celebrating Tourism Month and let’s make a positive impact on the world we share,” added Mutizwa.
World Tourism Day celebrated on September 27, Sanganai/ Hlanganani World Travel Expo 12-14 September, Botswana Annual Tour Guide Competition and Cultural Festival 23-27 September in Maun, Botswana and Muka Business Expo 20 September at Rutendo Hall in Mufakose are some of the events lined up for this month.
