BY MUNYARADZI BLESSING DOMA
More than 40 buyers who arrived in the country for the Sanganai/Hlanganani World Tourism Expo have begun their pre-tours of top resort towns in preparation for the 16th edition of the tourism event which will take place from October 12-14 at the Zimbabwe International Exhibition Centre in Bulawayo.
The Zimbabwe Tourism Authority (ZTA) says over 100 buyers from various countries around the world will be attending this year’s expo.
And as is customary, the buyers are taken on tours of the country’s resorts to explore potential business opportunities.
“The tours have already commenced in Nyanga, Vumba, Mutare, and Kariba. We have seen 312 exhibitors from regional and international markets registering to participate in this premier business exchange platform,” said Godfrey Koti, Head of Corporate Affairs at ZTA.
Koti added that they are expecting buyers from Zimbabwe’s traditional source markets, including the United States, the United Kingdom, Germany, China and Dubai.
He expressed excitement about the positive response from the international community, especially from the critical source markets they work with.
Koti further revealed that there are several highlights to look forward to, including the Aviation Development Forum, Buyers and Media Cocktail, Welcome Party and Food Expo on the 12th. The following day there will be Speed Networking Session and Tourism Investment Forum, while the last day will have Career Guidance Seminar and Family Fun Day (Public Day).
The tourism extravaganza is an annual event held in Zimbabwe, showcasing the country’s vast tourism potential.
It attracts a wide range of local and international exhibitors, industry professionals, and visitors interested in exploring Zimbabwe’s unique attractions and investment opportunities. Its aim is to elevate Zimbabwe’s status as a world-class marketing platform and generate significant revenue for the tourism sector.
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